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Welcome to a new era in clean beauty
What clean beauty means to us
At Jurlique, we believe the land is infinitely more powerful than the lab. Nature has guided us for over 40 years.
For us, "clean" means:
🌱Natural Origin Ingredients - carefully chosen for their purity and performance. Biodynamic Farm* grown actives and nature-driven ingredients.
🔬Science-Backed Formulations -delivering visible results, without compromise.
🌏Conscious Choices - prioritising the planet as much as your skin.
💛Sensory Rituals - skincare that nutures your skin and evokes the senses, providing a holistic approach to overall wellbeing.
Our definition gose beyond what's left out, focusing instead on what we put in: high-performning botanicals, responsibly sourced, and thoughtfully formulated.
*Certified biodynamic by the ACO Certification Ltd, Australia. Jurlique's products and farm are not certified or affiliated with Demeter® USA or Demeter International.
Jurlique's Conscious Code: What we stand for
We've set a new benchmark in clean skincare with our Conscious Code, a commitment to exceeds global standards and evolve with the latest science. Green and clean beauty innovation, to deliver products that are effective on your skin, and gentle on the planet.
Our character is built on three uncompromising pillars:
NATURALLY EFFECTIVE
We embrace the Life Force of Nature with between 98% to 100% natural-origin* ingredients, Natural- origin preservative system and no synthetic ingrediants where possible.
*Based on ISO16128 standards
ULTRA-CLEAN
We go a step beyond clean, with over 1,500+ blacklisted ingredients, whilst also considering our conscious and ethical footprint.
SENSORIAL
A premium product experience, with 100% natural origin fragrance and delightful textures that nourish your skin and your senses.
Unlock the truth about clean beauty
Clean beauty can feel confusing - what dose it really mean, how do you read a label, and which standards matter most? Our exclusive Clean Beauty & Formulation Guide breaks it all down.
- What "clean beauty" really means (beyond the buzzwords)
- How to decode ingredients labels with confidence
- The science behind natural, effective formulations
- Jurliques Future Clean Charter and our path forward
WHERE WE'RE GOINg
Clean beauty is evolving and so are we. As ingredient transparency, science, and sustainability demands increase. We're creating 98%-100% natural-origin*, highly effective skincare, reformulated to our Conscious Code, sustainably packaged, and powered by botanicals grown on our biodynamic farm** in South Australia.
*Based on ISO16128 standards
**Certified biodynamic by the ACO Certification Ltd, Australia. Jurlique's products and farm are not certified of affiliated with Demeter® USA or Demeter International.
FROM SEED TO SKIN
PLANTING
HARVESTING
DRYING
MACERATING
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