– Ulrike Klein, co-founder of Jurlique
The heritage Roses grown at our biodynamic† farm have been at the heart of our skin care bestsellers ever since Jurlique began. Many of our most beloved products continue to harness our pure Roses to uplift the senses and enrich the skin.
Roses were one of the very first flowers planted by our founders, Jurgen and Ulrike Klein, back when they started the first Jurlique Farm at Ngeringa in 1985. Today, we grow six varieties of old-style David Austin roses at the Jurlique Farm.
“When we started to create the first Jurlique skin care range, there was no question that the Rose would be at the forefront of whatever we did,” Ulrike explained recently. “It would be one of the main ingredients.”
It was not just the knowledge that Roses have excellent hydrating, soothing and enhancing qualities that led our founders to make it a major part of our skin care, Ulrike said, “When I go back in my mind to the gardens that were around me where I grew up, all the plants were Roses – not hybrids, but old Roses, with this amazing scent. So I’ve always had an innate connection to Roses.”
According to Ulrike, scent plays a critical role in making our Rose skin care more than simply beauty products. “The whole idea of Jurlique was not to create beauty products. It was about our dream to connect people back to nature. That’s the really important thing for us as human beings. How can we connect to ourselves? How can we connect our customers back to nature? And the Rose is right at the top of that.”
“The essential oil of the Rose connects you to nature, to beauty within. It refreshes; it enlivens. It makes you feel alive. It makes you feel positive.
“And it’s this connection that our Rose products create to the customer within that is the secret of their success.”
Shop the story: Rose Moisture Plus Range
Rose Moisture Plus Range
† Certified biodynamic by the National Association for Sustainable Agriculture, Australia. Jurlique’s products and farm are not certified by or affiliated with Demeter® USA or Demeter International.