In celebration of our latest Adriana Picker-designed limited-edition products – Rosewater Balancing Mist Intense Deluxe Edition and Jurlique Rose Luxe Edition Hand Cream – we spoke to Caitlyn about her own creative process and how she incorporates the products into her own daily routine.
Tell us about your work and what you do?
I am the owner of Sunday Lane, a store and studio that centres on modern-day poetry, or affirmation and inspired gifting. We are best known for our zodiac collection, a blend of verses of powerful musings and illustration. I am the dreamer behind the brand, an author, illustrator, creative.
How did you get into this position?
I was working full time for a beautiful small business, and I mean, I was working myself into the ground. I gave everything I had into my work and I honestly wasn't really looking or searching for more. Sunday Lane was born by chance, a personal project turned business idea and it wasn't until it began taking off that I became discontent. I feel like I got a taste of life as my own boss and I worked really hard at it before I felt like I could back myself and quit my job.
Woman’s hand resting on magazine next to tube of Jurlique hand cream
Describe your process when it comes to your work - how do you tackle a new project?
Every project I've worked on has been such a learning process for me. In the beginning it was all energy and excitement and I would work 18-hour days to get new designs out but having my son, Morgan has helped me slow down. I am also more aware of my brand, who we are and where we are heading now. Our most recent project, the Zodiac 03 collection, was months of planning and research, of illustrating and writing. We also brought on a local press studio, so we really had to accept and embrace the beauty of handmade. It was such a blessing to work with such a knowledgeable and talented artist on an artform completely out of my comfort zone.
What challenges do you face in your work?
My biggest challenge has been defining and enforcing a work/life balance. The reality of being a small business is that we are almost always working, in store, at home, at night and on weekends. It is very hard to switch off and part of me doesn't want to. It is my passion and I love to pour myself into my work. Having a young family has made me want to be able to switch off more.
When you're experiencing a creative block, how do you get out of it?
To get away from my screen and remove myself from the overstimulation of the online world. It is so easy to get caught up in it all. It's a never-ending rabbit hole.
In my worst hours, or days of creative block the only thing that has helped is time, and moments away from work. My biggest lesson is that creativity comes in waves and it cannot be forced. If I trust the process, the magic will follow.
Tube of Jurlique hand cream on plate next to gold rings
What advice would you give to others who are looking to explore their creativity?
Trust your gut and be prepared to put in the work.
I dropped out of teaching to study interior design at college and in a roundabout way it got me to where I am today. If I hadn't taken the gigantic leap who knows where I would be. Of course, it is easier said than done and I was definitely someone that had a plan b. I think it is a little romantic to say I went into it with blind faith and just crossed my fingers it would work. I had a home and a family I needed to support. I worked really hard to make it my reality.
Talk us through how you use your Jurlique products throughout your day?
Everyone who knows me knows I am terrible with my skin care routine. Jurlique has been an absolute blessing and I've actually been carrying these products with me every day between our studio and the store. The Rosewater Balancing Mist Intense Deluxe Edition is such a low maintenance solution for someone who is time poor and both of these beauties have really helped bring me back to life after long nights preparing our new collections. They are the perfect addition to my very short morning and night routine.